The first thing to understand about music is that it’s completely subjective. You might make music for yourself, you might make music for an audience, but the audience will always form their own opinions about your labor of love. The same is true for all of us: some people love our work, some...
The AV set now comes with optional colour-coded mounting systems. LD Systems has unveiled a new white version of its CURV 500 portable array system. With 380 watts of RMS power and a maximum sound pressure of 122 dB, the CURV 500 AV set can sit discreetly in the background while still making itself...
Throwing cookie dough at the wall only to see what sticks, that’s a game that the music industry played for a long time. Called Production Driven Strategy in the world of commerce, the idea was that the one project that worked did so well that it more than made up for the countless others...
In the end, everything comes down to videos. There’s no more immersive medium for consumers of art, and no better way to get your artistic message across. In a video, potential fans are exposed to your music, your general aesthetic vision, and you. After watching one of your music videos, a viewer...
You’d be hard pressed to find a more helpless feeling than returning to your van to find all of your gear stolen. Sadly, this is something that happens to artists on a regular basis. Heck, sometimes thieves don’t stop at just the gear, they’ll take the entire van.
Before he’d become...
As a musician, there are plenty of things you can do to further your career. But do you know which things you shouldn’t waste time on, since they end up being futile? They might seem like good ideas on paper, and well, they might be on some level. But if they don’t really benefit yourendgame...
Despite mountains of easy-to-find evidence to the contrary, musicians still have some serious delusions about the music industry and how to “make it.” To quote the amazing Dicky Barrett of the Mighty Mighty Bosstones because what he says is #truth – “If it was an overnight success,...
Over the last several decades, media and technology have exerted a creeping growth of influence in our lives, eating up more and more of our time. The fact that we even have time for all this stuff is a good thing; technologized society means we no longer have to spend months of the year chopping...
