Ed Sheeran donates royalties to children’s charity
Back in April, we reported that a brand new Ed Sheeran ‘Divide’ signature guitar was in the works from Martin Guitar. The instrument maker has now revealed that fans will be able to get their hands on the acoustic guitar this summer. This is the third time that Sheeran and Martin have joined forces. In 2013 and 2015, they unveiled their first and second collaborations, with each guitar custom designed to celebrate the artist’s first and second albums, respectively.
The newest instalment from Martin Guitar celebrates Sheeran’s long-awaited third album ÷ (Divide). The latest model has been available for pre-order since April 21st and will be available for delivery beginning summer 2017.
Sheeran is once again donating 100% of his royalties from the sales of each guitar to East Anglia’s Children’s Hospices, a UK-based charity in his hometown.
The organisation, whose Royal Patron is The Duchess of Cambridge, supports families and cares for young people with life-threatening conditions and provides services across several UK counties, including Suffolk, where Sheeran was raised. “Ed Sheeran’s immense talent and innovation have earned him much deserved respect and popularity from fans and fellow musicians alike,” said Chris Thomas Director of Marketing for C.F. Martin & Co.
“Standing alone on a huge stage with nothing but a small guitar and a loop station is a unique and admirable approach to touring with such mega hits. It’s clear that Ed loves what he does and gives it all back to his fans each night in the sold out arenas. We are honoured to be a part of it and pleased that Ed’s Signature Martins serve him well.”
Graham Butland, EACH chief executive, commented: “We’re so grateful to Ed for once again choosing to raise money and awareness for EACH in this way. He’s a fantastic ambassador and highly valued supporter, as he continues to show generosity not only through guitar sales but also through clothes donations, performances and more.
“A big thank you to Ed, C.F. Martin & Co and all those involved in the Signature Edition project. As with the previous two guitar sales, this will provide a real boost for the children, young people and families we support.”
To find an Authorised Martin Dealer to pre-order the model, click here: