Paul McCartney in landmark collaboration with Skype
A collaboration has been announced between the world’s most celebrated living musician and its foremost video chat and online communication platform: Paul McCartney and Skype have partnered to launch a new range of animated love themed Mojis for Valentine’s Day featuring exclusive new McCartney music coupled with Skype’s animated designs. This new set contains ten specially created Moji’s.
Mojis are short animated clips that you can use during Skype chats when words just aren’t enough. These Mojis will be completely unique to hundreds of millions of Skype users and feature sound as well as video, giving the users chat a whole new dimension. This collaboration will allow Skype users to use this medium to convey love through music in a new and original way.
Paul was set a brief by Skype to compose for specific emotions. More used to writing chart-topping songs around the three-minute mark than expressing an emotion musically in a number of seconds Paul embraced the task.
Talking about the experience Paul said: “It turned out to be a great laugh at the same time as challenging because you suddenly realise you’ve got to compress a musical interpretation of an expression into less than five seconds. It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio.”
Find out the full details of the “Love Mojis” Here: