Sennhesier counterfeiter convicted by UK court
An online trader caught selling counterfeit Sennhesier singing microphone products has been convicted by a UK court. The verdict was given late last month, after the 31-year old trader from Cricklewood, London was caught selling fake Sennheiser proucts online. The perpetrator admitted selling the counterfeit items with a total value of €235,000 to more than 7,000 online customers via Amazon.
The offender was put on probation for almost a year and will now be required to complete 200 hours of community service. Further legal action is now pending, and the trader could also be held liable for damages. Sennheiser UK has supported the investigating authorities by providing significant information resources.
“Combating product piracy is not just about averting financial loss,” commented Dr. Andreas Sennheiser, CEO of Sennheiser. “We are also concerned about the loss of our brand image. Customers are disappointed with the shoddy workmanship found in counterfeit products but they are often unaware that they’ve been deceived. Counterfeit branded products lack the relevant sound qualities; they don’t meet our high quality standards, nor have they been through Sennheiser’s strict final inspection and testing.”
The company has taken key measures in protecting the brand against piracy, such as the PrioSpot security label from tesa scribos, which is used for marking all Sennheiser packaging, as well as all of its products, which include microphones, headphones and wireless transmission systems. These labels feature both visible and hidden security features.
Customers, traders and customs officers can also carry out online checks on the authenticity of a product. Each product carries a QR code, making it possible to verify the item via a smartphone app.
“We’ve already had a lot of success with these existing measures – and now we’ve scored a major victory in the UK,” added Sennheiser. “We will continue to take action against criminal counterfeiters, so that our customers and partners can continue to be confident in receiving the high levels of quality that they have come to expect from Sennheiser.”